Avon and Liverpool Ladies FC take home Partnership of the Year title

Avon and Liverpool Ladies FC take home Partnership of the Year title at this year’s Football Business Awards.

Avon UK and Liverpool Ladies FC (LLFC) cemented their ground-breaking partnership at this year’s Football Business Awards, where they were named Partnership of the Year at the prestigious industry event.

The landmark collaboration beat international and Premier League competition from the likes of FC Barcelona and Beko and Leicester City FC and Betstars to take home the coveted title.

Judges at the Football Business Awards commented: “This is a great partnership, really getting into the heart of the club. An innovative approach to the development of women’s football. Ground breaking. A clear winner in this category.”
In April, Avon announced a landmark moment for women’s football, when it became the first female focused brand in history to partner with a FA Women’s Super League club. Together, Avon and LLFC heralded a new dawn in women’s football, in a deal which saw Avon become the team’s first independent shirt sponsor to that of its male counterpart.
Proving the partnership is more than just a shirt sponsor, last month Avon and LLFC launched ‘I Can Be’. The campaign aims to inspire girls and women to challenge gender stereotypes and achieve their ambitions.
Stephen Rendu, Director of Beauty and Advertising at Avon said: “We are overjoyed to have won the Partnership of the Year award, especially as we were up against some tough competition. Avon is committed to empowering women, and through our partnership with Liverpool Ladies FC, we want to help raise awareness of an important cause to both parties – giving women’s football the spotlight it deserves.”
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “We are absolutely delighted that Liverpool Ladies’ partnership with Avon has been recognised as a landmark deal which aims to inspire women and continues to break boundaries for women in sport.”


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